No matter what, though, there are a select few brands who have found a high level of success in an industry that is saturated with competition. Continue reading to learn about five of the most successful beauty brands today.
When most women think of Olay, they think of a brand that has outstanding anti-aging products. This US-based brand is consistently recognized as one of the best when it comes to providing women with a variety of skincare lines to improve the look and tone of every skin type. Their products are said to work as well as the most expensive products out there, but they are much more affordable so they are accessible by women of all income levels as well. It is no surprise, then, that in 2013, Forbes listed Olay as the number 1 beauty company, thereby holding onto the number 1 spot since 2012 while watching profits soar.
L'Oreal is a multi-billion dollar company based in France that is extremely popular not only for its makeup lines but also for its skincare products, hair care products, fragrances, and more. In fact, it is considered the world's largest beauty company, and it also owns a variety of other brands, ranging from The Body Shop to Diesel, Lancôme, and many more.
Neutrogena provides products for women of all ages, from cosmetics that can make you look and feel beautiful to skincare products that can help clear up acne. The US-based brand is also worth several billion dollars, making it one of the best in the industry. It even manufactures products specifically geared towards men's skincare needs.
If you have ever been approached by an Avon saleswoman, you are definitely familiar with the brand, which caters to women's needs for great beauty products, fragrances, skincare products, accessories, and more. An Avon representative can help a woman find the perfect foundation, lipsticks, eye shadows, and more, so one of the things that differentiates this brand from others is its ability to really work directly with customers to meet their expectations.
Estee Lauder is yet another US-based, multi-billion dollar company that has been successful for many years and is still going strong. With great leaders, such as William Lauder, the company has been able to be at the top of its game since its founding in 1946. The company provides women around the world with high quality skincare products, hair care products, fragrances, and makeup.
Annie Clarence is a freelance health and beauty blogger who loves staying on top of what the biggest names in the beauty industry are up to. From Estee Lauder to Olay, she has tried myriad high-quality products from these companies and is not surprised that they are the top selling brands out there.