Make up guru Michelle Phan has recently launched her own make up brand : em michelle phan : (a reflection of me) Make up inspired by you. It's a cosmetics line created with the help of Carol Hamilton, President of L'Oréal Luxe and created by Michelle Phan and by a community of beauty lovers who have been following her all the years.
em michelle phan has over 200 products (lipticks, foundation, etc.....) and also includes this LIFE PALETTE ($75) that has 36 shades of eyeshadow, blush and lipstick that you can use. These palettes are themed around life moments such as “Love Life,” “Day Life,” “Party Life” "Beach Life", "Career Life" and “Night Life.”
If you are not familiar with Michelle Phan, she gained popularity in Youtube when her uploaded make up tutorials became a hit and her followers grown in numbers since 2007. I have once followed and watched her make up tutorial videos of various ways to put on make up for various occasions and I have to say that she is really good at it.
Now, her dreams came true, her own make up brand which she says is a reflection of herself. Watch the video to learn more how she was able to put up her own line with the help of L'Oréal Luxe.
You can buy her products, watch make up tutorials online at http://www.emcosmetics.com/